WITH OVER 100 YEARS IN BUSINESS, DEHEN 1920 IS NO STRANGER TO TRYING SOMETHING NEW. IN THE SPRING OF 2023, I LEVELED UP A LONG-TIME PARTNERSHIP WITH THE PNW’S PREMIER WOOL MILL WITH THEIR FIRST UGC LOOKBOOK, TAKING PIECES FROM THE UPCOMING SS23 COLLECTION AND PUTTING THEM TO USE IN NEW ENGLAND.
“The idea of ‘Heavy Duty Old School Truth’ is just as at home in New England as it is in the Pacific Northwest. Menswear photographer and longtime friend of Dehen 1920 Lucas Fitz photographed a curation of pieces from the SS23 collection among the historic mills and alleys of Holyoke, Massachusetts – the first industrially planned city in the US.”
